Certainly | Marketing Technology Experts for Certification Leaders
Created the content strategy and marketing narrative for the Certainly Cooperative, delivering marketing and technology services to certification leaders.
Marketing Pages
Explore my strategy and content development work for landing pages and product sites.
Articles
Explore a featured selection of my writing work below.
Less Technology, More Purpose: How Smart Building Certification is Getting Smarter
In 2017, a research study in Amsterdam changed everything.
What started as an investigation into how buildings affect human performance sparked an entirely new approach to smart building certification. One that would challenge the industry's obsession with technology for the sake of technology.
Nicholas White, co-founder of the Smart Building Collective, recalls the pivotal moment. "We built a living lab in CBRE's headquarters, fitted it out with all kinds of IoT sensors, and did an incredible st...
What started as an investigation into how buildings affect human performance sparked an entirely new approach to smart building certification. One that would challenge the industry's obsession with technology for the sake of technology.
Nicholas White, co-founder of the Smart Building Collective, recalls the pivotal moment. "We built a living lab in CBRE's headquarters, fitted it out with all kinds of IoT sensors, and did an incredible st...
Social Sustainability Matters More than Ever
Social sustainability, the oft-overlooked sister in the sustainability sphere, stands alongside environmental and economic considerations. At its core, social sustainability is about building resilient, inclusive, and equitable communities within and beyond the workplace. It focuses on fair labor practices. It addresses the modern-political-boogeyman known as diversity, equity, and inclusion (DEI), and it ensures that all individuals have access to opportunities, protections, and a sense of belo...
From Invisible to Invaluable: Are Building Operations the Pathway to Better Bottom Lines?
In commercial real estate, we’ve long measured sustainability through environmental data: kilowatts used, carbon tons avoided. But what about the people inside those buildings? The industry has always struggled to account for the human experience—an unquantified variable with enormous influence on performance.Spire (Social Performance Insights in Real Estate) aims to change that. Looking to lead as the first comprehensive social rating system for commercial real estate, Spire is bringing much-ne...
Is It Possible to Design for Equity and Inclusion? CIDIE Certification Thinks So.
Creating inclusive or equitable spaces can mean different things to different people. All too often, this conversation stops at compliance regulations. Think ADA ramps, accessible bathrooms, and your standard set of checklists that a public space or building must attend to to meet a barely understood set of requirements. What happens when inclusion, accessibility, equity, and community belonging are not the afterthought of a design, but the starting point?That’s the vision driving CIDIE Certific...
Six ways you can promote health and safety right now
Uncover the science-backed solutions that can help you create a healthier, safer experience for anyone who enters your space.
WELL AP Blanche Garcia integrates wellness with innovative interior design
Blanche recognizes that the interior design industry must change with them. For that, the WELL AP can help—now more than ever before.
Tips | What Your Blogging Platform Says About You.
If nothing else, blogging has become one of the most widely recognized forms of communication in the modern era. Its place on the landscape of pop culture is all but solidified.From recipes rife with stories about your grandma’s great aunt’s one simple trick for twice-baked potatoes to detailed articles in a content marketing strategy for your B2B business, blogs come in all shapes and sizes. And the platform you use can say a lot about you as a content creator.Storyblok, Medium, and Hubspot are...
Tips | 5 Digital Marketing Tips for Small Businesses
All businesses need a strong marketing strategy. Whether your organization is a team of two or a team of 200, growing a robust digital presence is essential to a healthy bottom line.For small businesses, an impactful marketing strategy can be the difference between feast or famine for the foreseeable future — no pressure, right? Finding the right strategy for your business can help you reach your target audience, hit new milestones, and establish your brand’s presence all while staying organized...
Staffing Levels in Ambulatory Oncology Nursing | Oncology Nursing Society
More cancer treatments are being offered in the outpatient setting than ever before, but ambulatory clinic staffing models have not kept pace with the growing demand of outpatient treatment. For many nurses, working in an ambulatory setting provides a rewarding, challenging environment that requires expert care and significant multitasking. But without adequate staffing levels, clinics are at risk for potential dangers in practice, increased nursing burnout, and lower patient satisfaction. Addre...
Novel Therapies: How CAR T Cells and Biosimilars Are Changing Cancer Care | Oncology Nursing Society
Patients are also arming themselves with a more-advanced-than-ever knowledge and understanding of health care, and providers may be fielding new questions from patients and caregivers about novel treatments such as chimeric antigen receptor (CAR) T-cell therapy and biosimilars.
Because oncology nurses forge deep relationships with patients, their families, and caregivers, they’re in the excellent position to educate, dispel myths, and offer guidance as patients understand the potential of nov...
Because oncology nurses forge deep relationships with patients, their families, and caregivers, they’re in the excellent position to educate, dispel myths, and offer guidance as patients understand the potential of nov...
The Value of Oncology Nurse Certification | Oncology Nursing Society
Certification is an ongoing process of learning, practice growth, evolution, and demonstration through testing. Employers have long recognized the importance of oncology certification and offered new career opportunities, recognition, and higher wages to certified nurses. Patients are becoming savvier by the day, and they’re more conscious than ever before about who their healthcare professionals are and what they demonstrate that they know. According to the American Board of Nursing Specialties...
Mind, Body and Spirit: How Mindfulness Can Help
A CANCER DIAGNOSIS IS one of the most stressful, lifechanging experiences a human being might face. Between countless trips to the infusion center, other medical appointments, mounting health worries, financial strain and concern about the effects on loved ones and caregivers, stress may seem like the one constant of the experience.Unfortunately, stress affects not just psychological health but also a patient’s overall well-being, potentially worsening symptoms.Recognizing this risk, John Merrim...
The ONS Podcast
I developed and launched the ONS Podcast (formerly the Oncology Nursing Podcast). Acting as host, producer, and editor for the first 100 episodes, I interviewed oncology nursing experts to explore trending topics in care, created new CE opportunities for ONS members, developed recurring revenue through ad sponsorship, and established the show's ongoing format, leading to more than 1 million downloads and counting.
Ad Copy Examples
Social Video Development
Through interviews with leaders and experts, I helped transform conversations into digestible, engaging thought-leadership content for marketing and social channels.
